Who's McDonald's Quoting???

I went to McDonald's today at lunch, and while I was eating I was looking at the bag. While looking at the bag, I started noticing these quotes all over. Who just puts random quotes on their bags? Well I guess we know one company that does.

Burning Good Energy . . . ???

Yep, using ellipses ("...") in quotes usually means that something came before the "..." and something after it. So what is this quote omitting? Maybe, "Burning good energy, its from healthy things like vegetables and a low fat diet foods, i'm lovin' it." Or maybe, "Burning good energy is impossible if you eat crap, that's why i'm loving it (this food)." What is good energy? 'Good Energy' on Google brings up power and electricity information. Wait, I've got it, its the opposite of bad energy.

What does this quote even mean?

Usually additional information is supplied to help people understand what the quote is actually about, not in this case. There's no additional information around this quote helps you to understand it. Who anyways, has the authority to give style points? Don't you have to have some sort of style degree or know what style is?

At least one quote makes some sense!

There is one quote which makes some sense. This one is a complete enough sentence. Wow! Here I thought I was going to have to figure out the meaning to all of these without help. I was starting to think this was find the meaning of life game.

What they imply make no sense (much like this sentence).

How does playing basketball and food work together in that sentence? "Playing ball gives me fine form because . . . i'm loving it??? Someone want to even try and fill in the blank between the '. . .', because I don't think its even possible to create a sentence that makes even a fragment of sense out of that.

I'm not against McDonald's at all. I may not agree with some of their ideas and food, but these quotes are out right ridiculous. They aren't cited, explained, or make the lease bit of sense. It must go with the philosophy that if you confuse someone enough, they will come to understand that they will never understand and that's enough understanding to keep them quite.